eCommerce Marketing Overview

E-commerce marketing is very similar to affiliate marketing but usually deals more with physical products that are sold directly from your website. This includes having your own shopping cart and checkout process using credit cards and services like PayPal.

Strategies for getting traffic and advertising are much the same as you would do in affiliate marketing but you have more responsibilities on what you are selling than what you would promoting an affiliate offer.

how drop shipping worksThe most common form of ecommerce is “Drop shipping”. With Drop Shipping you align yourself with a warehouse or handler that stocks and ships certain products. You advertise by making the consumer aware of these products, this would be the same process as you would use in affiliate marketing. The big difference is that you are now responsible for these products.

Your consumer purchases the product through your site, in other words you take the consumer’s money. Then you place the order to your handler or warehouse, they process the order and ship it for you. This is nice because you do not have inventory to manage or deal with the shipping. The downside of this is if your consumer wants to return the merchandise, you are the one that deals with the return and the refund.

With affiliate marketing, you point the consumer to a vendor’s store and they handle the whole selling the middlemanpart. As an ecommerce entrepreneur, you are the store or the middle man. With drop shipping, you make a profit with price margins. You may be able to sell a golf club for $30 but it cost you only $20, so making good money is very feasible to do. You just have more of a load on you to keep relationships in good standing between your customers and your vendors.

If you make your own product such as a craftwork and sell it on your website, this is still ecommerce. Also if you purchase products and store them yourself, this still falls under this type of marketing. As mentioned, the load of this type business is more intense because you deal with inventory regardless if you store it or you work with a warehouse. You also manage all the sale transactions through your site.

a brick and mortar type businessThis however is much like a brick and mortar business, you are basically a store owner, your store is virtual so you do not have that overhead but still a store none the less. Some people prefer this type of business over being just an affiliate and the potential of making big money is really good.

Selling digital goods such as eBooks, games and music can be much easier than handling physical goods. With physical goods, there is the issue of dealing with inventory and ensuring the inventory is kept up to the demand. Whereas a digital product is one file stored on a server regardless of your or somewhere else and it will never run out and no hassle of keeping that kind of inventory. The other advantage is that your consumer gets the product immediately after purchase.

You can also sell through other companies such as eBay, Shopify, Amazon, Bonanza, Etsy, Rakuten and Newegg, plus there are many more. Selling merchandise through other sites usually incurs fees but the benefit is you do not have to have the cost and maintenance of a domain name and website. Also, these big sites already have the traffic so getting found will be much easier than if you have your own website.

targeted trafficOf course you can drive a huge amount of traffic to your site and the benefit of having your own site is you have no restrictions and can control your own layout of how you want to sell your merchandise. If you are drop shipping, many warehouse suppliers have an automated system already setup for you to link to your site, so when the merchandise is ordered, you do not have to do anything as the process is fully automatic.

You can learn everything you need about advertising, keywords and getting traffic to your ecommerce sight through a wonderful group that can be accessed for free but is highly recommended above all the other courses out there, check out the WA Community and see for yourself. As for learning how to make a real income at home through Drop-Shipping, I found a course with very high recommendations that you should check out as well, DBU.

See the “Training” page for more information about groups, programs and organizations that will help you become a success at making money online and starting you own online business. There are too many scams and wrong information out there, my goal is to get you pointed in the right direction.

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