How can anyone find you or what you are promoting without Internet Marketing Training? Discover what is needed to have a successful online business. Find out about the training and resources available to aid in becoming an online success.
A Flooded Internet
You would think it would be easy to make money on the internet right? But in reality, the internet is flooded with everyone wanting to make money, it is flooded period. Imagine the internet being like a filing cabinet with millions of drawers. If you just tossed an idea or product in this huge filing cabinet, how would you ever find it?
Making money online, means you need to be easy to find. That’s why you need Internet Marketing Training, to learn how to organize that filling cabinet for easier searches. You have to know how to write a sales page and articles so that search engines like Google, can find you.
I know it seems unfair how a cat playing a piano can go viral, but if you are offering a cure for cancer, seems like no one knows you exist. Well in a way, this kind of explains how it works. What causes things to go viral? It is grabbing everyone’s attention with something that interest them.
Not everyone has cancer or deals with it. Most everyone is up for a good laugh. In a round about way, this is how marketing works. You have to create something that grabs everyone’s attention. However trying to market to everyone isn’t realistic. Going back to the filing cabinet. Cancer and laughter would be categorized as niches. So each would be their own separate niche, cancer and laughter.
If your niche is cancer, it would then require you to create a campaign that grabs everyone’s attention with that interest. Let’s refine the cancer search to something even more specific. Let’s say you have the cure for lung cancer. So you would want to direct your campaign towards people with that specific interest.
Refining your niche is a way to cleaning up that flooded filing cabinet. The more organized and categorized you get what you are marketing, the easier it will make search engines find it.
Do You Know What You Are Selling?
Regardless if your business is online or brick and mortar business, you have to decide what type of business you want to have. You have to decide what you are passionate about. Decide what type of experiences or knowledge you have that you would enjoy turning into something beneficial for others.
Will it be promoting products or services? Would you want to create your own products or sell someone else’s? Are you selling physical products or digital? Many that get into online marketing eventually try them all. Although, in the beginning, you should pick one thing and focus on that.
Once you figure out what to promote, you need to brand yourself by creating a business name and a logo. You want people to get to know you so by branding yourself, you are starting a reputation. Along with a business name you are going to need a domain name that compliments your business.
Having a website is usually the best way to run a business. Having a logo is a great way to make memorable impression on potential customers. People seem to remember images better than names.
Having a subtitle to your business name is also important. This would be a catchy phrase or slogan to what your business offers. For example, if your business name was, “Firehouse Number 9”, your slogan could be, “You light em, we’ll fight em”.
Never create spam or unethical campaigns as this will destroy any chance of making real money. The best practice in creating a good brand is to, “under promise and over deliver”. Really care about your customers and success should be easy to obtain.
Finding You On The Internet
Along with a website you have to have content. Good content makes it easy to find you. You can use paid advertising to get visitors to your site. However to get them to stay, you have to have good content. There are those that feel, all you need is one page, pay to have traffic run to it and then you’re rich. Sorry, but that’s not true. If you land on a page that makes no sense or is of no interest, you leave.
Knowing how to write good content and structuring your website and sales pages in very crucial. When you have your site organized and well written, if becomes SEO optimized. Which means it will be easier for search engines like Bing or Google to find you. This also means that your chances increased for visitors to stay on your pages and even buy.
So even if your plan is to pay for visitors, you should have your content and structure laid out to where the visit is a pleasant one. Remember the cat video going viral? Well if you have a great site, word of mouth is the best advertising you will ever get. If one person likes your site, they will pass it on.
How To Get Started
Starting out, is the hardest part of of having an online business. That is why Internet Marketing Training is so helpful. If you try to make it on your own, the information overload will become overwhelming. There are steps to learn internet marketing, and luckily there are groups and entities that are available to help.
Things you have to know in order to have a successful online business:
- Selecting a niche
- Refining your niche
- Selecting a domain name and where to get one from
- How to build a website
- Creating a logo
- How to blog
- Finding keywords
- Learn SEO and how to use it
- Utilizing social media
- How to get traffic
- Good marketing practices
- Have the mindset to help others, not to make money
You can do searches on each of these to learn them on your own. However, you will run into overwhelming information that will become confusing and conflicting. It is best to have a community and a course that will step you through the process from A to Z. It never hurts to research outside a course but a good course will lead you in the order you need to learn it in.
Below are resources for Internet Marketing Training that I am currently involved with. I highly recommend you taking advantage of these. Understand, to start a business, you have to invest your time and money to make it successful. Training is part of that investment as you want to focus on the business, not the technical side for the entire duration.
The Wealthy Affiliate training program and community has over 580,000 members and it is free to join. The program has training in both content and videos, plus tools to help you build websites and market your business. This is the best course on the web, especially for newbies.
All the training is in step by step process and you can go through it as many times as needed. The best part of this program is you have members as well as the teachers that you can call upon when you are stuck or just don’t understand something.
You can join completely for free and have many resources available to you or you can become a paid member for a low monthly fee and increase your available resources to become successful faster. This program has been around for over 10 years and has helped hundreds of thousands of members become successful, both newbies and those that already had experience.
IBOToolbox (Independent Business Owners Toolbox), is a network of online business owners. IBO provides a place where independent newbies and established business owners can market their businesses in many different ways for free. The reason it is called a “Toolbox” is because of all the marketing tools that include everything from social media marketing to press releases that get ranked in Google and are designed to drive traffic to your website. Like Wealthy Affiliate you have a community of people you can ask help from as well as instructors. There are also banner, video, traffic and many more resources available to you. This is a resource you really should have, especially considering it is free.
Solo Build It
Solo Build It, is a Canadian based company founded in 1997 to help solo-entrepreneurs, meaning the little guy like mom-and-pop type business’ and those who want to make money online. Their sole purpose is to help provide people with detailed educational information, resources, guides and a system that will enable them to set up their own business and earn money online. SBI is actually around $20 cheaper than Wealthy Affiliate’s premium membership but they still offer comparable training plus they have 24/7 support if you get stuck.
SaleHoo is helping more than 137,000 businesses find reliable, low-cost suppliers. They have a powerful research tool, supplier directory, and online community for drop shippers, wholesalers, and e-commerce stores. You’ll be able to choose from over 1000 reliable and trusted drop ship suppliers. Helpful guides are provided on how to get started, how to sell on eBay and Amazon and much, much more. This is great for beginners or long-time sellers.
Gorilla Marketing is a training platform for internet marketers that teaches you how to get more traffic, grow your social media presence, and grow your email list just to name a few. There is Facebook training, YouTube and video training along with SEO training. The commissions you can earn on referrals is not that great but considering it is free and has a good reputation with honest people, the training material, email tools and more that you will get out of it is well worth signing up for.
Affilorama is an organization that is dedicated to teaching all aspects of affiliate marketing to take you from a complete “newbie” to a high-rolling “super affiliate”. It is free to join and maintain a free membership, no massive joining fee, no subscription charges, no ridiculous hype, no catch. You can upgrade or join as a premium member to increase your available resources to speed up your training. This course does offer over 100 training videos, community help forums, tools, and more. This course is around $20 higher than Wealthy Affiliate but it does offer a good amount of training.
Affiliate Networks To Join:
ClickbankClickbank Is a top 100 online retailer with 200 million customers, ClickBank sells digital products worldwide created by entrepreneurs. From advice for getting in shape to healthy cooking recipes and dating advice, ClickBank delivers digital lifestyle products to customers in 190 countries. I find getting started and signing up with Clickbank very easy and recommend them highly for newbies.
JVZoo Is a popular affiliate network among people in the “make money online” industry. Most of what’s sold on there is info products like eBooks, video tutorials, software, apps, plugins, and things related to email marketing, list building, self-help, product development and more. This is another easy to sign up with and promote products for newbies.
ShareASale has been in business for 17 years and promote a wide variety of all type of products. The have great support and is another great newbie startup.
Clicksure offers a huge variety of products and has really nice tools for affiliates to use to for tracking and offer high converting offers with weekly payouts including CPA. 24/7 support and you get two account managers that you can chat with on Skype.